Ideamarket’s free browser extension displays Ideamarket rankings across the internet, relieving social media companies of the impossible burden of censoring fake news on the public's behalf. Ideamarket makes fake news prohibitively expensive to spread by measuring credibility in dollars. In addition to creating a newsy-looking website, perpetrators must now purchase an Ideamarket rank commensurate with that of the trusted publishers they wish to mimic. As Ideamarket matures, the cost of "minimum viable credibility" increases. This obsolesces the vast majority of anti-fake-news expenditures — identification, tracking, and moderation algorithms, as well as research and personnel.