MOOP is a direct-to-consumer brands that’s turning sustainability on its head. Most people think being sustainable is expensive & hard work. We’ve made it easy and affordable. We’ve reinvented personal care products that you use every day and later throw away in the garbage: like toothpaste, shampoo & deodorant. Given the current climate crisis, we’re inspired to create this line of everyday products without plastic packaging. Starting with toothpaste: we reinvented it in a tablet form, packaged in a reusable glass bottle. You simply pop the tablet into your mouth and start brushing like regular toothpaste. Next, we created shampoo in a solid bar form. You apply the bar to your hair in the shower and just lather. It lasts for 50-75 uses, which replaces 3 bottles of shampoo. Finally, our deodorant is all natural and comes in a cardboard tube so you can recycle it once you’re done. Toothpaste tablets, shampoo bars, and zero plastic deodorant are only the first products in our line-up. We continue to focus on developing new innovative plastic free personal care products. To celebrate MOOP’s launch, we’ve created a fun game you can play to be more sustainable. Enjoy!