Fundamentals Of Digital Marketing Answers

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大小:45.86KiB版本:v 3.0更新时间:2021-12-21

Fundamentals Of Digital Marketing Answers 2021 ✅✅ Digital Garage Exam Answers, Digital Garage Final Exam Answers 2021

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Fundamentals of Digital marketing answers 2021 is a free course by Skillshop where you can learn about the online marketing & SEO to solve digital garage answers 2021 from experts which would be useful for taking your offline business online and become visible to more audiences around the world and they also provide a free certificate after passing the digital garage final exam answers, and the solutions becomes more easier with the help of this extension. They also conduct some quizzes & tests related to the topics that you have learned in the lessons after every module. For making things easier here I have provided all the latest Skippable & Unskippable Questions along with their solution that you can access after installing this extension. *Module 1-26 Have Been Separated So That You Can Easily Find Them* The Online Opportunity - Google Digital Garage Answers 1 Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of? 2 Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business? 3 The increased use of the Internet presents a lot of potential for which types of businesses? 4 Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? 5 Which of the following is the easiest way for visitors to learn about a business while visiting a website? 6 What is a key benefit of having an online presence for a business? Your First Steps In Online Success - Google Digital Marketing Answers 7 Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve? 8 Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal. 9 Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do? 10 Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners. 11 Which tool helps you measure the success of your website? 12 Which of the following statements is true when it comes to taking a business online? 13 Which term best describes the business activity that occurs when website visitors buy products or services from you online? 14 Which of the following statements is true when marketing your business online? Build Your Web Presence - Google Digital Garage Answers Unlock Digital 2021 15 Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence. What do you think Addie should set up first: 16 Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie? 17 Addie owns the Knead to Know Bakery and has decided to open a website. But first she needs to choose a domain name. Take a look at her ideas and select the best domain name by crossing off the rest. 18 Addie is drafting a description for the About Us page of her bakery website. 19 Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website? 20 To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest? 21 Which of the following statements is true when it comes to developing a web presence for a business? 22 What is a web server? 23 Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. 24 Which of the following is something you'll probably want to exclude from your website? 25 Which of the following is an example of a 'call to action' on a website? 26 What should you consider when developing your website content? Plan Your Online Business Strategy - Fundamentals Of Digital Marketing Answers 27 Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take. 28 Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful? 29 Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information. Which of the brand's touchpoints should Holly modify to help address her customer's feedback? 30 Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth? 31 Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound? 32 What is the first step in creating an online business strategy? 33 What is the purpose of the 'See, Think, Do, Care' framework? 34 Why is optimising customer touchpoints online beneficial for businesses? 35 Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? 36 What type of information can KPIs provide? Get Started With Search - Google Digital Marketing Course Answers 37 Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out? 38 Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users? 39 Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this? 40 Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search? 41 Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false. 42 Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this? 43 Why are search engines a great place for a business to be found? 44 What technology do search engines use to 'crawl' websites? 45 Which of the following can help a search engine understand what your page is about? 46 Fill in the blank: Spending money on search advertising influences how your website appears in ___________. 47 Which of these is an important factor in the paid search auction system? 48 Which of these can Google Search Console help you to do? Get Discovered With Search - Google Digital Unlocked Answers 49 Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? 50 Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it? 51 Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he not take? 52 Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords? 53 Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him? 54 Which of the following factors should you consider when optimising your website for search engines? 55 What should be the first step of a structured SEO plan? 56 When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? 57 Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Make Search Work For You Improve Your Search Campaigns Get Noticed Locally Help People Nearby Find You Online Help People Nearby Find You Online Deep Dive Into Social Media Discover The Possibilities Of Mobile Make Mobile Work For You Get Started With Content Marketing Connect Through Email Advertise On Other Websites Deep Dive Into Display Advertising Make The Most Of Video Get Started With Analytics Find Success With Analytics Turn Data Into Insights Build Your Online Shop Sell More Online Expand Internationally Google Digital Garage Final Exam Answers - Google Digital Marketing Exam Solutions 226 What's the biggest challenge for most businesses when going online? 227 When planning your website, what is one of the key things you should consider? 228 Where does the domain name of a website primarily sit? 229 When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework? 230 Which are the first steps you should consider when constructing an online business strategy? 231 What is the term we use to describe how search engines categorise each piece of content? 232 When using a search engine, what is the name of a word or phrase somebody types to find something online? 233 When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? 234 Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? 235 There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? 236 Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? 237 Which of the following is a benefit of Search Engine Marketing (SEM)? 238 Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. 239 When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? 240 When trying to promote your business locally, what three key bits of information should be present in your directory listing? 241 Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. 242 Why is social media a great tool for your business to build trust and engagement with your audience? 243 When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? 244 With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance? 245 When looking to create video content for your marketing strategy, what three best practices should you look to include? 246 Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? 247 When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? 246 Which form of targeting would you use to display ads to people who have previously visited your website? 245 When advertisers run online ads that typically include an image for people to click on, it's called... 246 Retargeting allows you to... 247 How can you attract social media users to share your video content online? 248 Which of the following is a key strategy for distributing your video content? 249 When using analytics programmes on your website, which of these do not fall under the category of a dimension? 250 In the world of analytics, the time the user spent on your site is considered which type of data? 251 What do website analytics allow you to do? 252 Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance. 253 How is a spreadsheet defined? 254 Why should you avoid focusing on collecting as much data as possible? 255 Which of these is not a benefit for businesses using fully integrated e-commerce platforms? 256 When looking to introduce e-commerce functions to your website, which of the following would be the best first step? 257 If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? 258 Analytics can help optimise your website for which of the following? 259 Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications. 260 If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content? 261 When looking to expand your business internationally on social media, what should you do first? Happy Learning!

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