Audience Insights Facebook

A new tool designed to help marketers learn more about their target audience, including aggregated information about geography, demographics, buying behavior, and more. • Demographic - Age and gender, lifestyle, education, relationship status, job role and household size • Page Likes - Top Pages that people like in different categories, like women's clothing or sports • Location and language - Where do people live and what languages do they speak • Using Facebook - How often people in your target audience log into Facebook and the device(s) they're using when logging in • Purchasing activities - Past purchasing behavior (i.e. those who buy a lot of women's clothing) and purchasing methods (i.e. in-store, online)